Rising market for data erasure

Peter McNally, technology analyst, raised his target price on Blancco Technology Group due to the company’s dominant position in the IT asset disposition and data erasure market, which is expanding further into the Mobile and Enterprise/Data Centre segments.

Peter raised his target price to 175p from 165p and maintained a Buy rating on Blancco.

Peter says in the report: “There is a misconception that deleting data, reformatting disks and factory resets are equivalent to data disposal. Unfortunately, this is not at all the case as data is relatively easily retrieved, providing a security hole that is not properly addressed by the market and can lead to data breaches.” Only 8% of the market uses software that erases data, and given the increasing focus on data security there is a clear market opportunity.

We see Blancco as a rare opportunity to take advantage of the leading solution to a currently overlooked IT security flaw at a reasonable price.

Please contact Peter McNally, below, for more information.


Peter McNally

Technology - Software & Computer Services